As the industry matures, more clarity will be given to consumers about what types of services are out there, which in turn will enable people to research and select the most suitable option(s) more appropriately, leading to improved experiences and ultimately success in finding a partner.
Once someone has selected their service of choice, how can we, as an industry optimise their experience?
The philosophy realizes that the younger age group is somewhat nervous in using a dating service.
For a multitude of reasons, there is the common thought that people of this age group should have no problem meeting people.
In recent years, a new generation of tech savvy individuals has emerged, which regularly uses devices to keep in touch with their friends and relatives, as well as for access to online dating sites or apps.
In addition, older adults have also discovered the benefits of online dating services to connect with other people; and today they represent a significant segment of the online dating market.
There are so many factors to take into consideration: I find that people who are new to the dating world (recently divorced etc.) go straight for one end of the dating industry spectrum i.e.
The USA, on the other hand, were ahead of the game.
Nowadays, I literally can’t keep up with the number of new offline matchmaking agencies springing up, not to mention the hundreds (perhaps thousands! I can only imagine how daunting it is for single men and women to choose their method of finding a partner (online vs offline) let alone researching the available options.
Why struggle to find someone special in a crowded bar when you can do it more easily and effectively from the comfort of your own home?
The industry has grown exponentially in many Western countries.
Brian Bowman used to be a VP of product development at Match.