Perhaps you decided Honda's "Matthew's Day Off" was a work of genius last Tuesday afternoon. The practice robs the average consumers -- and marketers -- of the element of surprise.
It burns off a lot of excitement well before the game.
The spot is made by the facial expressions of the main head and the singing of the second head—and that song, which will become this year's "Give me back that Filet of Fish." Me? So Chevy's finally got a hot little car that can compete with Toyota, Honda and even Ford. It should have the Mtn Dew-slurping, X-Games-watching crowd (or the Gen Xers and Boomers who pretend to be) rushing to the web to see each stunt in its full glory.
The phenomenon is a result of the game's extremely high viewership and wide demographics: Super Bowl games have frequently been among the United States' most watched television broadcasts, with Nielsen having estimated that Super Bowl XLIX in 2015 was seen by at least 114.4 million viewers in the United States, surpassing the previous year's Super Bowl as the highest-rated television broadcast in U. Super Bowl commercials have become a cultural phenomenon of their own alongside the game itself; many viewers only watch the game to see the commercials, national surveys (such as the USA Today Super Bowl Ad Meter) judge which advertisement carried the best viewer response, and CBS has aired yearly specials since 2000 chronicling notable commercials from the game.
television broadcast of the Super Bowl – the championship game of the National Football League (NFL) – features many high-profile television commercials, colloquially known as Super Bowl ads. As such, advertisers have typically used commercials during the Super Bowl as a means of building awareness for their products and services among this wide audience, while also trying to generate buzz around the ads themselves so they may receive additional exposure, such as becoming a viral video.
Super Bowl advertisements have become iconic and well-known because of their cinematographic quality, unpredictability, surreal humor, and use of special effects.
While many of this year's ads were released before the event, the night still included many memorable spots. That price point sounds expensive, but this is just about the only opportunity of year when viewers actually anticipate commercials.
There are, of course, many of us who 2012 saw some ads that will certainly be remembered for months to come: Volkswagon's "The Dog Strikes Back," M&M's "Just My Shell," H&M's "David Beckham Bodywear," Best Buy's "Phone Invaders." Lucky for you, you can have a second shot at watching the buzzed ads right here. Which ads did you think were most successful this year?
Which brands wasted their money on the year's most expensive commercial slots?
Budweiser's Super Bowl ad might provide a powerful and timely message about the importance of immigration, but as far as historically accuracy goes, it falls as flat as a half-empty beer left over from last night's rager.
At least, that's the word from William Knoedelseder, the author of the 2014 book "Bitter Brew: The Rise and Fall of Anheuser-Busch and America's King of Beer.""It's got wonderful production values, it's very expensive and, I think, very effective — and mostly fiction," Knoedelseder told Slate.
Without the context of the game itself—the excitement, the noise, the taco dip -- the reviewer is missing the big picture. Watching the spots at a computer is not the same as watching during the game, surrounded by family, friends and copious amounts of beer. Or was it part of a much larger campaign with roots in the game, spreading out into the web and social media, forward and backward in time?